Find where thelocal lead pathbreaks.
Trace one customer from search to call before you pay for more SEO.
Australian tradie focus · public evidence only · no login, upload, tracking, or ranking guarantee
- 1FIND
Can a customer find a page for the actual service and area?
A generic homepage is not the same as a useful answer for a specific job. - 2VERIFY
Do the website and Business Profile tell the same story?
Conflicting phone, hours, services, or location details make the public record harder to trust. - 3CHOOSE
Is there current proof for the work being considered?
Relevant public reviews, job evidence, and material licence details should support the decision without invented claims. - 4CALL
Can a ready customer take the next step on a phone?
The public path is incomplete when the call or quote action is buried, broken, or disconnected from the service page.
Inspection rule An unresolved stage stays unresolved. It does not become a percentage.
Local visibility is a path, not one green score.
Google says local results are mainly based on relevance, distance, and prominence. A public-evidence audit cannot control those systems; it can reveal where the business record, service page, proof, and enquiry path fail to support a real customer decision.
- 01FIND
Can a customer find a page for the actual service and area?
- 02VERIFY
Do the website and Business Profile tell the same story?
- 03CHOOSE
Is there current proof for the work being considered?
- 04CALL
Can a ready customer take the next step on a phone?
Run the four-stage field check.
Use your real priority service and area. Choose Clear only when the public evidence survives the stated check today.
This worksheet stays in your browser and disappears on refresh. It creates a repair order, not a lead forecast.
Trace one customer from search to call.
Choose Clear only when you can reproduce the check today. Nothing is uploaded, stored, or scored as a ranking signal.
0/4stages clear
The right job has a page
For your main service and area, can a new customer find a public page that plainly matches the job?
Field checkSearch the service and suburb, then inspect the result and landing page as a customer would.The public facts agree
Do the website and Business Profile agree on the business name, phone, hours, services, and customer-facing area?
Field checkRead both sources side by side. Treat every contradiction as unresolved even when one source looks newer.The proof matches the work
Can a customer see current public proof of the exact work they are considering?
Field checkLook for relevant reviews, job photos, service detail, licences where material, and honest limitations.The enquiry path survives mobile
Can a ready customer call or request a quote from the service page without hunting or hitting a broken step?
Field checkUse a phone-sized screen and complete the public path without submitting customer information.Choose one state for each stage. An unanswered stage stays unresolved.
Six areas worth paying an auditor to inspect.
The paid scope earns its price only when the findings connect evidence to exact changes and a way to verify completion.
Service demand page
One public page should explain the priority job in plain language, answer the buying question, and expose a working next step.
Customer-facing area
The site and Business Profile should describe where the business actually serves without inventing locations or displaying a home address that customers cannot visit.
Public business record
Name, phone, hours, categories, services, and business model should be current and consistent across the sources a customer can inspect.
Decision evidence
Reviews, photos, qualifications, and service detail should support the relevant job. Quantity alone does not make unrelated proof useful.
Structured facts
LocalBusiness data should match visible page content and use only applicable properties. Valid syntax does not guarantee a search feature.
Mobile call path
The audit should reproduce the journey from landing page to call or quote action without submitting a form or claiming a conversion result.
Inspect the deliverable before you buy.
The public sample is fictional and clearly labelled. It demonstrates the report format, fixed method, evidence references, repair logic, and validation path—not a customer result.
Open the six-page sample- 01
Decision summary
The visible failure points, material limitations, and the first action to take.
- 02
Public scorecard
Six fixed categories and 24 observable checks, each supported by an evidence reference.
- 03
Website findings
Service clarity, area context, crawlability, structured facts, and enquiry-path observations.
- 04
Business Profile findings
Public profile accuracy, agreement with the site, reviews, categories, and service-area presentation.
- 05
Repair register
Exact changes ordered by impact, effort, owner, and a reproducible done-when check.
- 06
Thirty-day order
A practical sequence so the first correction does not depend on completing an open-ended campaign.
Primary rules behind the field checks.
These sources support the repairable public-evidence checks. They do not prove that a particular repair will produce a ranking, enquiry, or revenue result.
Before you pay for the audit.
Five boundaries for choosing a scope without buying a promise.
Is a tradie local SEO audit different from a general SEO audit?
The useful difference is scope, not the label. A tradie-focused local audit should reproduce the path from a service-and-area search through the website and Business Profile to the customer action. A larger general audit may also include private analytics, backlink research, technical crawling, competitors, and implementation.
Will the audit improve my Google ranking?
No ranking, traffic, enquiry, or revenue result is promised. The audit documents public contradictions, missing evidence, and broken decision paths, then supplies repairs another person can verify. Google states that local results are mainly based on relevance, distance, and prominence, and there is no way to request or pay for a better local ranking.
Do you need access to my Google Business Profile or website?
No. The founding audit reviews public evidence only. Do not send passwords, analytics exports, customer lists, card details, bank details, tax records, or identity documents. Any implementation or account access would require a separate scope and explicit authorization.
Can a service-area business keep its home address private?
Google says a service-area business that does not serve customers at its address can choose not to display that address and list a service area instead. The audit checks whether the public setup matches the real operating model; it does not recommend a false location.
Is $129 the total price?
Yes. The checkout charges $129 including GST, once, for one business and one location. The Stripe checkout displays the total before payment.
Trace the job. Repair the break. Then decide what to buy.
Run the field check first. If the path is scattered or priority is unclear, inspect the six-page fictional sample, then buy the audit.